Why Compound Metrics Aren’t That Great, and What to Do About It.

bar graph social engagement score

Image from Avinash Kaushik

I’ve just read an enlightening (and well-written) blog about compound metrics. You know, those “simple” products of data amalgamation that demonstrate… nothing. Metrics like “Visit Quality” and “Engagement Rate”. What are they? They are attempts to make sense of our complex digital world for our bosses, the decision makers. The problem is, these metrics are so over-simplified they provide no information on which to base any decision. I’ve borrowed the above image from Avinash Kaushik. I hope you’ll visit his blog, which addresses this issue in detail, and more importantly, provides a win-win-win solution.

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